How the VeVeVerse Could Create Full-Time Jobs

The VeVeVerse is still young—but if the past decade of digital platforms has taught us anything, it’s that early adopters in the right ecosystem can turn their creativity into a career. What began as a marketplace for digital collectibles is evolving into a fully immersive virtual world, and history suggests this will unlock an entirely new creator economy.

To see the potential, we don’t need to look far. In Fortnite, custom maps have become multimillion-dollar assets. Just recently, a single map called “The Pit” sold for a staggering $4 million USD, purchased by the same studio behind the hit military game War Thunder. Before you start thinking that's just a lucky sale—it's not. It’s proof that virtual spaces, when they attract enough engagement, have real-world value. On top of that, in-game advertising has made its way into Fortnite maps. Imagine running through your favourite custom build and seeing a billboard promoting Aliens: Earth on Hulu. That’s already happening.

The VeVeVerse could follow the same path. As the platform grows, creators who can attract and keep players in their spaces will have opportunities to partner with brands. Licensors on VeVe—companies that already trust the platform to showcase their collectibles—may want to sponsor your world to promote a new drop. A luxury car brand might want its showroom in your space. A comic publisher could host a live signing event in your virtual gallery. An artist debuting on VeVe might run an interactive launch party in a space that already draws a crowd.

This isn’t hypothetical—it’s happening elsewhere right now. In Decentraland, teenagers have made thousands building on virtual plots of land. In The Sandbox, creators have designed asset packs—everything from furniture sets to character skins—and sold them to other builders in the marketplace. Roblox has taken it even further, with an entire generation of developers earning serious income by creating games, events, and assets inside the platform. The VeVeVerse has some of the ingredients to replicate, backed by the unique appeal of officially licensed collectibles from some of the most recognizable brands in the world.

The beauty of this shift is that it doesn’t just benefit a handful of top creators. It can create a full spectrum of new jobs—world builders, event hosts, environment artists, asset designers, in-world marketers, and even professional managers who coordinate collaborations between brands and VeVeVerse spaces.

The VeVeVerse may still be in its early stages, but the writing is on the wall: virtual spaces are the next frontier of creative work. And just like Fortnite, Decentraland, The Sandbox, and Roblox before it, those who start building early will be the ones ready to claim their spot in this new economy.

If you have a digital collection on VeVe and would like to support our work to design your custom world, feel free to schedule a call here to discuss your vision today :)